BRANDING: Andrew Ammentorp
Intended as a personal brand for a friend, this project was an exercise in establishing a nuanced identity through a simple motif: the mountain ridge. Having spent the last six years in Montana, the client asked for a logo that would communicate a rugged yet classy identity that would reflect his time “off in the wilderness.” The color scheme uses darker hues of brown, blue, and green in order to give the varying geometry a sense of depth.
